Injury Law Firm PPC Keyword Advertising

 

“I am the world’s worst salesman, therefore, I must make it easy for people to buy.”

                         – Frank W. Woolworth (1852-1919) – American Merchant


Welcome! *On this page is an overview of 3 ways you can get Injury leads and keywords for your law firm.

 

If you are new to PPC legal advertising or looking to add an additional strategy to your law firms marketing want list, we encourage you to grab a cup of coffee or tea and read through these pages for a quick update on the real numbers for online legal PPC marketing and opportunities for your law firm in today’s U. S. Legal Market.

Pay-Per-Click (PPC) advertising allows law firms high visibility on search engines almost immediately vs having to wait 3-4 months for a carefully crafted Search Engine Optimization campaign to kick in and be effective.

The benefits of Pay-Per-Click advertising for law firms are several. You receive ample exposure on the search engines and your PPC costs are easily controlled and monitored and the results are often immediate.

Whether you are looking to start a new personal injury firm, jump start an existing one, or take your successful practice to the next level, generating your own personal injury leads/cases is the best way to increase your personal injury caseload cost-effectively.

Over the years we have seen many law firms waste tens of thousands of dollars on marketing campaigns designed to generate more personal injury cases and referrals for them. Unlike other forms of legal advertising, using targeted injury keywords for your local/geographic areas will deliver qualified personal injury leads that will help you to build your law practice.

Legal Help Centers has a proven track record of over 15 years of providing exclusive injury leads, collecting converting injury keywords, gathering key quality legal marketing data, and developing online marketing strategies that can be easily added to your law firms marketing strategies.

Since 1999, Legal Help Centers have generated more than 400,000 personal injury leads for law firms across the United States.

Read on to learn how your law firm can have 5,000,000 injury keywords targeted in your location 247/4 – 365 days a year!


What Size is the U. S. Legal Market?

 

 

 

 

 

 

 

 

First, lets look at the U. S. Legal Market. We know the U. S. legal market is large but just how large is dependent on the parameters being used to measure it. For example;

  • In the U. S., BTI Consulting (Consultant to Fortune 1000 companies) puts the U. S. Legal Market at more than $100 billion.
  • Richard Granat, (ABA Legal Rebel, CEO smartlegalforms.com) in a presentation about the latent market for legal services, says the U. S. Legal market is $145 billion.
  • Joshua Kubicki, (Chief Strategy Officer) in an article on his Legal Transformation Institute website in early 2014 valued the Legal Market place at $400 billion.
  • In 2013, the entire legal services industry generated 256.66 billion dollars. By 2018, it is projected to increase to 288 billion dollars.
  • According to the U.S. Labor Department, the legal services sector employs 1,139,900 people. With this growth, more firms are hiring tech people to figure out how to effectively market online.
  • According the American Bar Association, there are more than 76,000 PI lawyers in the U.S., comprised of law firms with 50 or less lawyers.

Recent studies indicate the online legal market has become more cluttered and confusing in the last 5 years. These studies show that 36% of marketers say in recent studies that the legal market has become more cluttered and confusing over the last 5 years…both online and offline. Online legal marketing provides a clear avenue of focus, accessibility and relevance targeted to potential clients.

31% of PPC advertisers say that they can provide better customer experiences due to the accessibility of customer intelligence that enables them to become more relevant to potential legal clients that visit their websites. For more detailed information on internet legal marketing statistics visit our Internet Marketing Stats Law Firms Need to Know page.


Understanding Online PPC Legal Marketing

Many law firms tell us their biggest marketing problem is getting geographically targeted leads/cases from their online advertising campaigns and qualified marketers.

The online legal market is similar to other competitive marketplaces. In general, 20% of the legal players dominate 80% of the market. This occurs because they are able to spend over $20,000-$100,000 per month on legal marketing while others cannot afford this monthly expense.

The majority of firms trying PPC advertising quit within a couple months because the cost is too high for ineffective marketing strategies. The small minority own the greatest portion of the market, making it difficult for small firms to compete. New players branching out on their own often quit, however the rewards and new cases come to those that persevere.


The “Unknown Algorithm” in Legal Marketing

In the online legal marketing business, you must always account for the unknown algorithm in ALL marketing campaigns. The unknown algorithm is something that cannot be predicted. For example, you never know when a person will be injured, have an accident, or die, nor will you know when an individual will seek answers and legal help in an online search.

Strategic PPC advertising allows any size law firm to strategically build a large net of targeted keywords that will continue working 24/7 – 365 days a year.

We have over 15 years of experience in Search Engine Optimization, PPC Advertising and Search Engine Marketing. We created a Personal Injury PPC engine that can be reproduced and targeted to your specific geographical location(s). This Personal Injury PPC engine will produce a steady flow of real-time personal injury leads catered to your firm’s injury topics.

Our PPC legal marketing will get your firm exclusive local injury leads. Our PPC Injury Engine will level the playing field with your competitors using deep pockets that dominate your areas of law.

Pay-Per-Click Advantages

  • Attract More Customers
  • You Only Pay For Results
  • No Visit, No Fee
  • Signing Up is Free
  • Pay Only When Someone Clicks Your Ad
  • You Set Daily Budgets

How People Search For Law Firms Online

Let’s look at how real people are searching online for legal help.

96% of legal prospects use a search engine when seeking legal advice. (Google Consumer Survey, Nov 2013)

74% of legal prospects visit a law firm’s website to take action. (Google Legal Services Study Sept 2013)

38% of legal prospects use the Internet to find a law firm. (FindLaw U.S. Consumer Legal Needs Survey 2014)

71% of legal prospects looking for a law firm think it is important to have a local attorney. (FindLaw U.S. Consumer Legal Needs Survey 2014)

74% of legal prospects who begin searching online end up contacting a law firm by phone. (FindLaw U.S. Consumer Legal Needs Survey 2014)

87% of legal prospects that contact a lawyer go on to hire a lawyer, and 72% will only contact one lawyer. (FindLaw U.S. Consumer Legal Needs Survey 2014)

62% of legal keyword searches are non-branded (meaning, generic: “california injury attorney,” etc.). (FindLaw U.S. Consumer Legal Needs Survey 2014)

Content marketing in 2015 generated 3 times as many leads as traditional outbound marketing, but costs were 62% less. (Source: Hubspot)


We Offer 3 Specific Legal Marketing Strategies for Law Firms

 

1.     Purchase Customized Personal Injury Keywords

2.     Build Your Own PPC Personal Injury Engine

3.     Get Our Personal Injury Leads


1. Purchase Customized Personal Injury Keywords

HOW IT WORKS

We have been collecting Personal Injury and accident keywords for more than 15 years from our live marketing campaigns. Our injury keywords are from actual searches, server logs, lead forms, online chats, injury news verdicts and settlements, PPC engine suggested keywords, and our own in-house list of more than 50 million Personal Injury PPC keywords.

There is no better value for laser-targeted personal injury keywords anywhere online.

 

Legal Injury Keywords (Lawyer, Attorney, Law Firm, Attorney Firms, Lawsuit Firms, etc.)
Location Injury Keywords (State Based Keywords, County Based Keywords , City, Area Code, etc.)
Vehicle Injury Keywords (Autos, Automobiles, Cars, Trucks, Motorcycles, Vans, etc.)
Workplace Injury Keywords (Factory, Plants, Machinery, Offices, Warehouse Workers, etc.)
Defective Product Injury Keywords (Air Bags, Baby Cribs, Auto Parts, Power Equipment, etc.)
Defective Drug Injury Keywords (Painkillers, Diabetes Drugs, Ant-Depressants, SSRI, etc.)
Defective Medical Device Keywords (Surgical Robots, Hip Replacement, Knee Replacement, etc.)
Personal Injury Keywords (Pedestrian Injury, Slip & Fall, Brain, Body Injuries, Death, etc.)

Read More →  


2. Build Your Own Personal Injury PPC Engine

HOW IT WORKS

We build custom Personal Injury Pay-Per-Click Engines using converting keywords from our national injury marketing campaigns to create localized PPC Injury Engines targeting counties and cities. Imagine 5 million Personal injury keywords targeting your areas of law 24/7 – 365 Days a Year and the leads sent directly to your smartphone in real-time.  Owning a PPC Injury Engine will get you local leads in your area and level the playing field with competitors that are dominating your areas of law. Legal Help Centers have spent years refining the lead generating process to make it work best in several of the most competitive online personal injury legal spaces.

Read More →


3. Get Our Personal Injury Leads

HOW IT WORKS

We build custom Personal Injury Pay-Per-Click Engines using converting keywords from our national injury marketing campaigns to create localized PPC Injury Engines targeting counties and cities. Imagine 5 million Personal injury keywords targeting your areas of law 24/7 – 365 days a year and the leads sent directly to your smartphone in real-time.  Owning a PPC Injury Engine will get you local leads in your area and level the playing field with competitors that are dominating your areas of law. Legal Help Centers have spent years refining the lead generating process to make it work best in several of the most competitive online personal injury legal spaces.

pricing.

Read More →


Pay-Per-Click Advantages 

  • Attract More Customers
  • You Only Pay For Results
  • No Visit, No Fee
  • Signing Up is Free
  • Pay Only When Someone Clicks Your Ad
  • You Set Daily Budgets

Personal Injury Lead Benefits

  • Get Real-Time Personal Injury Leads in ALL 50 States.
  • Get Geographically Targeted Personal Injury Keywords.
  • Get Injury Leads Sent to Your Email Box at Work and on Your Phone.
  • All Personal Injury Leads are Exclusive to Your Law Firm.
  • Get the Best Personal Injury Keywords for Your Targeted Areas of Law.
  • Now You Can Compete Against Competitors With Deep Pockets.

Get Started Now!

Ready to Get Started?

Our goal is to connect consumers who are asking for legal help with experienced local attorneys who can assist them. We’ve been helping attorneys grow their legal practices for over 15 years and we are confident we can help your firm grow too.

Schedule an Appointment

Thank you for taking the time to schedule an appointment to determine if Legal Help Centers PPC Advertising strategies could be a good fit for your firm. To schedule an appointment please fill out our contact information form or call today at 888.267.1137 to learn more about our exclusive personal injury lead strategies for law firms, or sign up online.

I look forward to talking with personal injury law firms that love to talk strategy about legal Internet marketing.

 

Best Regards,

 

David D. Dimas

Legal Help Centers, Corp.

Director of Business Relations

888-267-1137

david@legalhelpcenters.com

A Message from David D. Dimas

Hello fellow legal marketers and injury lawyers, my name is David Dimas, I’ve been a digital legal marketing expert for over 15 years. I’ve invested over $2,000,000 in ad-spend of my own money in PPC legal advertising, So I know what it is like to be you spending and competing in legal advertising on a daily basis. In addition to being a founder of Legal Help Centers, I am also the President of Uganda Buyamaba Inc, a non-profit 501(c)3 corporation that runs two schools and an orphanage for needy children and orphans in Uganda, East Africa. If you earn a lot of money with your PPC campaigns please consider giving to help these needy children. You will be blessed for it. Thanks! I look forward to discussing how to grow your legal business quickly and effectively.